3 Actions to Have Success Online With An App

The world has gone mobile. For example, about 67% of the entire global population (almost 8 billion) have a cellphone. Also, each one of us use our mobile devices, on average, 3:40 hours every day; that’s almost 25% of the time we’re awake (assuming we sleep 8 hours)! Furthermore, we’re progressively consuming more mobile content, as the following graph shows. Taking into account these remarkable statistics, it’s only natural to think anyone would want to have success online with an app. And rightly so!

Monthly average global mobile data traffic (upload & download) in exabytes (billions of gigabytes)

3 Actions to Have Success Online With An App

Every brand, every business, can benefit from reaching their consumers in their daily go-to device and through their favorite format. Make sure to perform these 3 actions to have success with your app:

1. Prioritize mobile. We spend a lot of time using mobile, and that’s where we’re focusing our attention on. Your company’s budgets should reflect the importance you give to this. Rally your teams and direct your budget so you can develop mobile-first solutions for your target market. One way to do so is making your app work offline.

2. Make purchases possible through your app. Not only are we spending almost a quarter of our awake hours on our cellphones, but we’re spending an incredible amount of money through them, too. Consumers spent $120 billion through mobile apps in 2019. That’s bigger than the global music industry, and more than double the amount of mobile consumer spend in 2016! This is important because it reflects how much value and engagement people get from mobile.

3. Use mobile as a placement for your paid campaigns. This one’s very logical to reach success online with an app, keeping in mind we spend both a lot of our time and our money in mobile devices. Don’t leave dollars and customers on the table, and complement your digital marketing campaigns with your ads featuring in mobile placements.